A Product-Driven Approach to Durability, Use, and Eco-Design
The project followed a three-step process: defining clear design principles rooted in the brand’s values, analyzing weaknesses in existing products, and developing an eco-responsible, biomimetic solution through iterative prototyping. Each phase contributed to the creation of a toilet brush that is durable, effective, and fully aligned with Bio’m’s sustainability goals.
Defining Core Design Principles
Deep analysis of Bio’m’s brand DNA revealed three design imperatives: maximum durability, functional biomimicry, and everyday ergonomic comfort — setting a clear foundation for the new product development.
Functional Analysis
An audit of key organic buildup zones within the toilet bowl revealed the primary functional requirements needed to maximize cleaning performance.
Competitive Study
The competitive analysis highlighted the limitations of traditional toilet brushes: rapid wear, impurity retention, and declining effectiveness. These findings confirmed the weaknesses of existing solutions and opened the path toward more efficient and durable alternatives.
Biomimetic Design and Sustainable Manufacturing
Through iterative testing, the brush head evolved to optimize shape, flexibility, and nodule distribution for maximum cleaning performance. Final production uses over 90% bio-based plastics, meeting Bio’m’s high standards for durability, easy maintenance, and strict eco-responsibility.
