A cross-disciplinary approach rooted in use and strategy
From everyday objects to pieces with high symbolic value, each project delivers a clear response to the needs of a market, a user, or a context. Analysis, intent, and execution come together to shape solutions that are sustainable, relevant, and engaging.
Eco-designed everyday product
Grounded in Bio’m’s core values, the process combined functional analysis with a critical review of existing solutions. A biomimetic, iterative design approach led to a durable, hygienic toilet brush made with over 90% bio-based materials — fully aligned with the brand’s environmental commitment.
User-centered gaming furniture
Built on real user behaviors and emotional needs, the study shaped a clear offer around three pillars: smart storage, adaptive modularity, and seamless cable integration. The final design combines robustness, flexibility, and technical coherence to fit modern gaming lifestyles.
Strategic repositioning and collection design
A deep dive into the brand’s position mapped out the existing offer, analyzed market expectations, and uncovered underused segments. The result: product lines that blend classic heritage with a contemporary voice, ensuring strong coherence between design, strategy, and brand identity.