Tableware / Strategic Market Analysis
A structured approach was undertaken to reposition Geneviève Lethu, starting with a detailed market mapping, targeted competitive analysis, and the development of product lines that blend brand heritage with contemporary elegance and strategic coherence.
Market Mapping and Product Scoring
A full market scan of existing flatware ranges was structured by form, material, and key style features. A custom scoring system evaluated brand and product coherence, creating a clear, actionable framework to guide Geneviève Lethu’s repositioning strategy.
Competitive Insights and Opportunity Identification
Focused trend research decoded current consumer demands and exposed untapped market spaces.
Three high-potential categories were identified: contemporary plastic-handled flatware, premium forged steel ranges, and precision-cut stainless steel collections.
This is a strong platforms for revitalizing the brand’s offer.
Product Development Rooted in Heritage and Modernity
New designs blended timeless tableware archetypes with clean, modern aesthetics. Each collection honors Geneviève Lethu’s legacy while reinforcing a bold, durable presence in today’s premium market.